The Know, Like, and Trust Factor are the first 3 steps of the client buying process. It is a straightforward concept that says that people work with businesses they Know, Like, and Trust. It’s a great concept, but you must fully understand how to LEVERAGE the Know, Like, and Trust Factor to get a solid return on investment in marketing.

Clients move through the same six steps as they cycle through the buying process. Digital Visibility Strategies understands this process and uses it as a guide to provide digital marketing consulting to our partners. We empower you with the guidance, tools, and the support you need to increase your sales and profits. Understanding this six-step process will have a huge impact on your marketing ROI, and change the way you communicate with your clients.

The copy you write for your website, flyers, sales letters, business cards, and other materials has to be compelling in order to get clients into your sales and marketing funnels. To pull clients towards you, rather than chasing them away, you must have copy that compels readers to take action.