Develop Your Marketing Plan
Our Marketing Firm develops marketing plans in addition to our services like guided reputation management, guided social media management, marketing analysis, and strategic guidance. At Digital Visibility Strategies, we are your Chief Marketing Officer for hire.
Marketing is one of those things that feels like a mystery to many local business owners. It can seem overwhelming and difficult to track the success of.
Thank goodness a little planning and analysis will let our marketing firm explore what steps of the “Client Buying Process” need support. Then create a marketing plan that generates more sales and increases profits by filling those gaps.
Define Your Target Market
Your target market consists of the buyers that want, need, and can afford your products or services. Defining WHO your target market is, allows us to aim your marketing efforts, energy and messages in a focused, cost-effective manner.
Positioning and Messaging
Positioning allows us to understand:
- WHY a potential client is looking for a solution like yours – the problem they are having.
- HOW they are feeling – so we ensure our messages address this.
- WHAT results they want to achieve – so we clearly identify the benefits they will receive.
Messaging is the story you tell in all your marketing. It uses positioning to share your understanding of your target’s problem, feelings, and how your company solves that problem in a way that meets their needs.
Select Marketing Channels
Choosing the right marketing channels is easy after you are clear on your target market, positioning, and messaging. Time and budget also come in to play. We will assist you in selecting the most profitable marketing channels for your business. Marketing channels include:
- Search Engine Optimization
- Google My Business
- Social media
- Email marketing
- Content marketing
- Referral channels
- Online Advertising
- Email Marketing
- Search Engine and Social Media Advertising
Create Sales And Marketing Funnel
Understanding how clients buy in your space allows us to create a multi-touch point funnel to support potential clients in becoming clients. This leads your potential client through awareness of your existence, to interest in your product or service, through making the sale.
Plan Marketing Calendar
Your marketing calendar is a plan of your marketing efforts for the year. It outlines the days of the year and topics you will discuss or promote on those days. It covers things like:
- Blog posts
- Email blasts
- Social Media
- Educating your target market with relevant information
According to a recent study, marketers who plan campaigns in advance are 356% more likely to succeed.
Let's Work Together!
Schedule a Free Consultation. We will provide you with a custom marketing assessment and discuss how we can help you make more sales and increase profits.