Get Clients with Compelling Copywriting

Get Clients with Compelling Copywriting

The copy you write for your website, flyers, sales letters, business cards, and other materials has to be compelling in order to get clients into your sales and marketing funnels. To pull clients towards you, rather than chasing them away, you must have copy that compels readers to take action.

While copywriting is a huge topic and involves more detail than we will discuss here, there are a few dos and don’ts to keep in mind if you want to write copy that creates a compelling offer.

Do’s

  • Have each page of copy focus on one call to action only.
  • Write all web copy with your Keyword Research (for SEO and motivating clients to buy) in mind.
  • Use your tag line on EVERYTHING.
  • Keep your copy benefit-driven. It’s about your clients, not you! Make it simple to understand what the CLIENT gets out of it. 
  • Explain the problem clients are having and how you solve it.
  • Let readers know you understand their pain.
  • Include your Unique Selling Proposition.
  • Write the copy for your ideal clients and no one else.
  • Create a sense of urgency. You could do this by including a deadline or limiting the number of people who can partake in your offer.
  • Include social proof.
  • Clearly define benefits.
  • Explain features.
  • Use simple language.

Don’ts

  • Don’t use industry jargon.
  • Don’t write hyped-up copy.
  • Don’t write/talk at people; write/talk to them.
  • Don’t purchase pre-written “stock” copy. If you’re going to have someone else write your copy, it should be customized.

December 20, 2020

You May Also Like…

The Know, Like, and Trust Factor

The Know, Like, and Trust Factor

The Know, Like, and Trust Factor are the first 3 steps of the client buying process. It is a straightforward concept that says that people work with businesses they Know, Like, and Trust. It’s a great concept, but you must fully understand how to LEVERAGE the Know, Like, and Trust Factor to get a solid return on investment in marketing.

6 Steps of the Client Buying Process

6 Steps of the Client Buying Process

Clients move through the same six steps as they cycle through the buying process. Digital Visibility Strategies understands this process and uses it as a guide to provide digital marketing consulting to our partners. We empower you with the guidance, tools, and the support you need to increase your sales and profits. Understanding this six-step process will have a huge impact on your marketing ROI, and change the way you communicate with your clients.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *